People visit your website. Why don’t they get in touch?

Start with the right question

“How do we get more enquiries?” is a useful business question, but it is too broad to diagnose a website. First decide what counts as a suitable enquiry and which people you want to hear from. More messages from the wrong audience can add work without helping the business.

Then distinguish the possible problems. Are relevant people arriving? Do they understand what you offer? Can they tell whether you work with organisations like theirs? Is the next step proportionate to their level of confidence? Each problem points towards different work.

Read the page as a newcomer

Open the page where a new visitor is likely to arrive, rather than always starting at Home. Read it without filling in the gaps from your own knowledge. Ask someone unfamiliar with the business to explain the offer back to you. Listen for uncertainty instead of defending the wording.

• What do you help me do?
• Is this relevant to my situation?
• What would working with you involve?
• What evidence or detail can help me judge the offer?
• What happens if I take the next step?

Make reassurance specific

A statement such as “high-quality, customer-focused service” gives someone very little to evaluate. A clear explanation of the work, the decisions they will be involved in and what they receive is more useful. Genuine examples and testimonials can add evidence when you have them, but they do not replace an understandable offer.

If you do not have a relevant case study, show the method honestly. Describe the questions you would investigate and the output a client could use. Label hypothetical scenarios clearly. Do not turn an imagined outcome into a claim of previous success.

Try the next step yourself

Follow the enquiry journey on a phone as well as a larger screen. Check the visible field labels, error messages and what happens after submission. Test keyboard access, too. W3C’s form guidance explains why controls need labels that people can identify and use.

Look at the commitment you are asking for. Someone with an early question may not be ready to book a call, provide a budget or complete a long brief. Ask only for what you genuinely need to begin the conversation.

• Check that buttons lead where their labels suggest.
• Make the next step and expected follow-up clear.
• Keep a usable alternative contact route.
• Verify actual receipt; a success message alone is not proof of email delivery.

Choose one improvement and review it

Write down the suspected barrier, the evidence behind it and the change you want to make. A sharper offer explanation or a shorter form may be a sensible first test; a rebuild is not automatically required.

With sufficient traffic and reliable measurement, compare relevant actions and enquiry quality over time, allowing for changes in campaigns, demand and seasonality. With very little traffic, a few careful customer conversations and observed journey tests may tell you more than a percentage based on tiny numbers.

Want a partner in the work?

You can use these steps yourself or bring the question to us. We can help define the priority and coordinate the work around it.